Daniel James was born in London in 1959

‍From 1975 to 1980 he trained as a theatrical Costumier and make-up artist working for the likes of Kate Bush on the lion costume for the album Lion Hart and with the movie Director Ken Loach as assistant make up artist on the film Black Jack.

He established Daniel James Designs in 1982 after he and his night club business partner opened the original Skin Two' night club in Soho London.
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He quickly realized there was a market for couture rubberwear and with features in Vogue' Elle' & The Times he rapidly emerged as the leading designer and manufacturer of haute-couture rubberwear.

Through his extensive experience of this unique material Daniel James has perfected manufacturing techniques unprecedented in quality. For the first time he successfully combined the traditional restraints of fetishism with the aesthetic elements of classic fashion.

At Daniel James' Kensington shop his clients ranged from the very private collector to international celebrities including Cher, Lauren Hutton, Bianca Jagger, Zandra Rhodes.
He has also created costumes for Clairol. Honda, Pirelli, Toyah  & Bob Carlos Clarke